Brand + virtual goods = authentic social marketing

Lauren Bigelow has authored a great piece in iMedia called How your brand can click with a tough audience.

It nicely sums up guidelines for using virtual goods to connect brands with the booming audiences in virtual worlds.

At WeeWorld we've been working with brands for years to deliver compelling and fun campaigns and we've learned a lot in the process. Fundamentally, it boils down to fun. Use your brand to bring on the fun and the audience will respond and promote it to their friends, amplifying brand loyalty and favorability.

Comments

[Rachael A.]

Interesting commentary! I enjoyed reading the connected post about how to best reach teens. It is noteworthy that even as the economy is in a recession, teen access to family funds has not significantly decreased. I wonder how national and phoenix ad agencies will tailor their messages accordingly.