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February 11, 2008


Bill Ross

It's about time! Starbucks had been conspicuously absent from the phenomenon of free public wifi, burdened with their early exclusive requiring T-Mobile's subscriptions.

You'll note they're not offering a Free hotspot. I think we can consider that to have been a passing phase (like commercial-free cable tv -- remember that?), especially now that a pair of market leaders have figured out a pricing structure.

But *now* just try to get a table there. "No room" just used to mean, I don't need room left for cream. They might miss those days of relatively few surfers camped out in their stores.

'Bucks better start hiring managers with experience as diplomats -- things could start getting rather snippy. In oft-quoted words of Yogi Berra, "No one goes there anymore; it's too crowded."

- Grande dark roast, no room, a packet of honey, and an outlet, please.

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