Source: Neatorama via TechCrunch
Ever been a part of the process of designing a company logo? It's an oddly fascinating nightmare.
For it to be fascinating, you have to be intrigued by the sociological and existential aspects of life. Because that's what logo creation brings out in people. A logo, when it's right, crystallizes something about its subject. It's not about the company itself. It's about the idea of the company.
And that's the nightmare - everyone has a different idea of the idea.
If creating a logo in the first place creates that much angst, re-creating a logo is, well, worse.
Neatorama does a great historical retrospective of the evolution of some familiar logos over time. Great logo and company trivia, such as how Apple is to Isaac Newton as Nokia is to a fish.
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